Newjeans is a K-pop girl group formed by ADOR. They have a ‘girl next door’ image and ‘easy listening’ pop and R&B songs.

Only a little longer than a year after their debut, Newjeans has become very big in the K-pop industry. They also have become the fastest K-pop act ever to reach one billion streams on Spotify. 

Newjeans released a music video, ‘Attention,’ on July 22, 2022.  ‘Attention,’ had no teaser, leading people to be even more intrigued. It had people click on the video out of curiosity. The song immediately trended. It had a very refreshing sound and was something new to netizens. The members’ ages hadn’t been revealed at the time, so people could focus on the group’s music. 

Newjeans released new tracks, ‘Hype Boy,’ ‘Cookie,’ and ‘Hurt’ shortly after. Bringing their EP’s to stores on August 8, 2022. 

Newjeans came in with a very uncommon approach in the K-pop world. Usually, management companies would try to create an anticipating feeling by putting out many teasers and concept pictures before releasing or announcing a comeback and or music video. With Newjeans it was different.