The long-awaited, end-of-the-year tradition is finally here. Spotify Wrapped! Music lovers around the world have been anticipating their personalized summary of their listening history over the past year. Spotify Wrapped shows listeners a glimpse into their musical journey by revealing their top artists, songs, genres, minutes listened, etc. 

The annual tradition of Spotify Wrapped started in December of 2016. Ever since its debut, it has become a viral event. Millions of listeners share their personal results on social media platforms and discuss their opinions or surprises concerning their listening habits over the past year. Each year, Spotify improves and advances the Wrapped by expanding what it offers to listeners. This year specifically, users can explore playlists created by Spotify based on their listening history. 

For Spotify users, Spotify Wrapped is more than just seeing their favorite artists and songs. Spotify Wrapped can act as a reflection of a listener’s personality, moods/phases throughout their year, and overall identity. Music represents  identity through the connections that are made to songs that correlate with our emotions, backgrounds, beliefs, and interactions. 

On another note, Spotify Wrapped is a key marketing tool for the music streaming app. The popularity of Spotify Wrapped helps Spotify remain at the forefront of music streaming services. Every year, Spotify Wrapped gets shared and interacted with on social media by many listeners. As these posts get shared, a chain reaction of posts occurs. If those using other music streaming services see people posting their personal Wrapped, it can encourage them to switch to Spotify so they can partake in the tradition the following year!

The Charles Street Times hopes you enjoyed your Spotify Wrapped this year!