According to dictionary.com, 67 (pronounced 6-7 six-seven) is now the word of the year 2025. Every year, Dictionary.com’s Word Of The Year shows major pivotal moments in language and culture. These words show a linguistic time capsule, indicating social trends and global events that defined the year. The Word of the Year is not about popular usage; it represents the stories we tell ourselves and how we change over the years.
If you are reading this and are a parent of a school-aged child, you might be confused about what 67 actually means. If you’re a member of Gen Alpha, you might be laughing while watching adults be in a state of confusion over it.
Dictionary.com’s lexicographers (people who write dictionaries) analyzed large amounts of information, such as newsworthy headlines, social media trends, and search engine results, to identify words that had an impact on conversations, online and in the real world.
67 searches significantly increased at the beginning of summer 2025. Ever since June, these searches have increased more than 6 times, and it shows no signs of stopping. Many other double digit numbers had no trend over that period of time, proving 67 is special.
67 came from a song called “Doot Doot (67)” by Skrilla. It quickly became viral on TikTok, featuring basketball players and a young boy who will forever be known as the “67 Kid.” Within weeks, teachers began exchanging tips online on how to stop their students from saying 67 all day.
