Leadership Honor Scholarship

The Charles Street Times

Leadership Honor Scholarship

The Charles Street Times

Leadership Honor Scholarship

The Charles Street Times

Polls

What is your favorite thing to do in the snow?

View Results

Loading ... Loading ...

The Stanley Effect

The Stanley Effect

The Stanley Cup brand itself has been around for over a century, beginning its popularity during WWII. Seen as a cup or water brand within respect as a part of many campaigns of the men serving our country, including the air force and military during WWII to work forces, and now to its new launch in the largely female-dominated communities of suburban America.

The cup brand itself has launched new colors and types of bottles, as well as sizes exceeding its earlier models that fit within the ideals of the 20th century. Now such bottles are available in every color and come with even more accessories, adding to the overall revenue of the brand. This century-old brand has never been more popular than in the last couple of months. People are influenced to make such purchases based upon the “uniqueness” of the cups as well as the various sizes the brand can include. Larger on-the-go bottles are popular with the female-dominated audience. This is due to its ability to carry a lot of water that is lightweight and substantially holds its temperature through a day of work, workout, or other activities.

There is much confusion about how such a simple bottle can be sold for 45 dollars each and still fly off shelves in any market, most popularly Target. However, customers, not knowing they want Stanley’s, get one because of its popularity. Influenced by social media predominantly, the idea of a Stanley or anyone not in possession is a perfect gift and/or, most popularly during this 2023 Christmas season, stocking stuffer. The access to such trends on social media allows followers to obtain such accommodation quickly as soon as something like Stanley’s blows up.

Even though certain trends are short-lived, the Stanley craze seems to be lasting, as many skirmishes at your local shopping centers (Target, Walmart, etc.) have occurred as more and more customers wait on the shipments of this water bottle. It looks like this is a trend and selling point that will stay in 2024—a great way for this business to start off the new year!

Leave a Comment
Donate to The Charles Street Times
$0
$500
Contributed
Our Goal

Your donation will support the student journalists of Lindenhurst Senior High School. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
About the Contributor
Maggie Stavrinadis, Junior Editor, STEM editor
Maggie Stavrinadis is a junior in Lindenhurst High School and a lot has changed since the first time she wrote for this paper in her freshman year. Over the course of the last two years, Maggie has achieved two years of JV within the Lindenhurst Soccer and Basketball programs and was also a captain in her last season of basketball last winter. She has persisted in her love of writing, whether it was through the club or through the journalism class. She is now one of two Junior Editors here at the Charles Street Times and is the STEM Editor for the paper as well. Writing has been a maintained goal within her chosen courses and still has aspirations for being a co-editor within her senior year. Maggie has also experienced so many new things outside of LHS. Through this last summer Maggie has acquired a boating license, a spot on the Lindenhurst Varsity Soccer team for this fall season, and her first job at one of her favorite spots, the beach. She has learned so much from the past two years, which she believes will help her in taking on her tasks over the next year with our very own newspaper. Finally, Maggie also runs one of the known fundraisers within LHS and would like to promote the fundraiser as much as possible. 
Donate to The Charles Street Times
$0
$500
Contributed
Our Goal

Comments (0)

All The Charles Street Times Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *